Optimizing Pricing Strategy with Anaplan: A Case Study in the Luxury Sector
Setting a price is never just a simple calculation. Behind every price lies a positioning, a requirement for global harmonization, and strong customer expectations: understanding what they are paying for—and why. With this in mind, a renowned jewelry house, a subsidiary of a major international group, decided to completely rethink its pricing strategy by relying on Anaplan and the expertise of Beyond Plans.
The mission entrusted to Beyond Plans was clear: to help the pricing teams adopt a tool capable of bringing consistency, transparency, and agility across all markets. Until then, Retail Sales Prices (RSP) were defined in SAP through rigid and inflexible settings. Each market had to manually adjust its data, making simulations complex, or even impossible, on a global scale.
This lack of agility exposed the company to price discrepancies between countries, sometimes poorly perceived by customers. For a house whose image is built on precision, harmony, and trust, such discrepancies were far from trivial.
A Project Structured Around Customer-Centric Consistency
This is where Beyond Plans stepped in. With dual expertise—technical on one hand, sector-specific on the other—the firm designed a tailor-made solution based on the Anaplan platform, with one key objective: making pricing consistency a lever for customer satisfaction, not a source of friction.
The project was structured around several key areas:
- A clear segmentation of pricing scopes, combining product typology and geographies;
- The integration of the Worldwide Price (WWP) as a central reference to ensure a consistent international pricing policy;
- The automation of RSP calculation, incorporating exchange rates, local taxes, rounding rules, etc.;
- Interfacing with SAP to streamline data exchanges and avoid manual re-entry.
All within an agile framework: business users can now quickly simulate different scenarios and anticipate the impacts of currency fluctuations or new local tax rules.
Immediate Benefits for Both Teams and Customers
Since the solution was deployed, the house now benefits from a centralized and up-to-date view of its prices across all countries. Discrepancies between markets have been significantly reduced, and teams can now focus on their true added value: analysis, strategy, and understanding customer buying behavior.
From a customer perspective, the benefits are equally tangible: prices are now perceived as clearer, fairer, and better harmonized. This reinforces trust in the brand—without compromising margins.
A Solid Foundation for the Future
This pricing transformation project was only the first step. The house is already considering extending the use of Anaplan to transfer pricing management, wholesale operations, and even marketing departments to enrich product positioning analyses.
This reflects the philosophy behind all Beyond Plans projects: building robust yet scalable foundations. And tailoring each solution to serve economic performance, brand image, and customer experience all at once.
