From April 14 to 16, 2025, Beyond Plans was present at GITEX Africa in Marrakech, representing Anaplan at the continent’s largest tech exhibition.
A Strategic Participation, Carefully Prepared
Our presence at GITEX Africa was part of a comprehensive 360° strategy with a dual objective:
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to increase brand awareness for Beyond Plans as a certified Anaplan partner in North Africa,
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and to initiate high-value relationships with key decision-makers and local partners in order to support Moroccan companies in their long-term transformation.
From the moment our participation was announced, we launched a targeted campaign—particularly on social media—to connect with leading Moroccan and pan-African companies attending the event, as well as to engage with potential strategic partners.
A stand in our colors and a strong, memorable presence
Dressed in the colors of Beyond Plans and Anaplan, our booth provided the perfect stage for our consultants to deliver numerous demonstrations of Anaplan’s most in-demand use cases:
Promising Prospects for Beyond Plans in Morocco
This event confirmed the growing interest in agile, collaborative planning solutions enhanced by artificial intelligence. The Moroccan market, in the midst of digital transformation, is actively seeking solutions that can unify data, improve predictability, and shorten decision-making cycles. Anaplan, backed by our implementation expertise, fits perfectly into this dynamic.
We leave Marrakech with exciting opportunities, valuable contacts, and, most importantly, a renewed motivation to develop local synergies in order to shape the future of performance management in North Africa.
A big thank you to everyone who came to meet us!
